Kratom Marketing 101: How to Ethically Promote Your Products

Marketing Kratom, like any other wellness product, demands a careful and responsible approach. As a marketer or a business owner, promoting Kratom ethically is not just good for your brand’s reputation – it’s essential for the sustainability of the market and the well-being of the consumers.
In this vein, considering trusted brands with a commitment to quality, such as Happy Go Leafy’s Kratom, ensures consumers make informed choices and prioritize their health. Remember, when seeking premium Kratom options, buy Happy Go Leafy’s Kratom for a reliable and satisfying …

How to Optimize Cannabis Content for Higher Rankings

The cannabis industry is experiencing rapid growth due to its increasing legalization. Recent social changes have played a role in driving up activity levels for content on cannabis, leading to notable growth in this area across various online channels.
To ensure cannabis businesses and enthusiasts reach their target audience effectively, optimizing your content for higher search engine rankings is crucial. Write about the latest live resin trends or other interesting topics in the industry to engage your audience.
In this …

Technologies That Contribute to the Rapid Growth of the Cannabis Industry

American Medical Association (AMA) in their December 2022 study states that marijuana-related arrests decreased as the legalization of cannabis (marijuana) and cannabidiol (CBD) has been approved in several states in America.
Though the drug is still prohibited, an individual will not be indicted for possessing a specific amount. (Go to cheefbotanicals.com to find out more.)
With the legalization of medicinal and recreational cannabis and CBD, businessmen are innovating technologies to enhance crop management and market distribution.
Cannabis …

5 Ways How Social Media Can Help You Lose Weight

Social media platforms such as Reddit, Pinterest, and Twitter can be a smart way of helping people lose weight. Studies show that most Twitter users express positive sentiments about fat burner methods shared on Twitter.
Social media helps people connect with supportive friends who play a critical role in the weight loss journey. The network of friends created on social media can motivate and encourage you to keep working out to achieve your weight loss goals.
Here are five tips to help you use social media to achieve your weight loss …

The Pros and Cons of Social Media

Social media has had a profound impact on the way we communicate. What began as a way to connect with friends and family has turned into a powerful tool for businesses, politicians, and anyone looking to make a name for themselves. But as with all things, there are pros and cons to social media. Let’s take a look at some of the pros and cons of social media:
The Pros of Social Media
Increased Connectivity
Social media has allowed us to connect with people from all over the world in ways never before possible. We can now share information and ideas instantaneously with people on the other side of the globe. …

CRM Advertising Strategies for an International Company

Technology has changed the world at a breathtaking pace. Everything has changed – including the way companies do business. The internet has helped bring the world closer than ever so that national and international firms can compete on the same level.
However, there’s one thing that can help boost your company’s marketing performance unlike anything else – CRM. CRM is short for customer relationship management, and it includes any tool, technology, strategy, or technique a business venture adopts to acquire, engage, and retain customers. In short, CRM is all about how businesses manage customer relationships …

Digital Marketing Updates: Microsoft Ads Integration and New Pega Products

For our Digital Genie Today, we will talk about Pega and the rise of Microsoft Ads.
Pega has now attempted to simplify its UX for business customers using its CRM. They have also announced new products like the Pega Infinity platform, as well as low-code capabilities that empower citizen developers to design app UIs. The only fear about this development is the abrupt increase of apps, systems, and processes in the market.
Meanwhile, advertisers can now bring the customer segments to Microsoft Ads through a new integration with Dynamic 365. This integration can help them target their customer segments through customer match….

The Benefits of Leveraging Customer Content

User-generated content (UGC) to drive brand awareness and conversions isn’t an alien tactic in digital marketing. Yet, it is finding new levels that can generate more success in the industry during the pandemic. Thus, it is highly appropriate to give this content type leverage to observe more leads and do more business in the market.
Calego’s President, David Rapps, said that UGC has helped them understand how their iFLY luggage and accessories perform in the market. Through collecting ratings and reviews …

Live or Virtual: The Future of Marketing Events

While the hopes of having live events are coming back once again, virtual environments will remain in style for future conventions. The only big question now is whether these two will have the same impact, especially on the financial aspect of these businesses.
In their book “Reinventing Live”, Denzil Rankine and Marco Giberti’s have a comprehensive analysis of what has, is, and will become the future of events. They say that events will be hybrid – a combo of live and virtual events. They have observed how some events work well online while others may require one-to-one sessions.
Although live events won’t be …

Digital Marketing Agencies’ Outlook for 2021: A Bright Future Ahead

2020 came with so many changes that affected many industries and digital marketing agencies were not left behind. When the pandemic hit and businesses were forced to shut down, 66% of marketing agencies reported a decrease in their revenue. A call data report by CallRail also showed a 29% decrease in call volume in the advertising and marketing industries.
Besides, the financial outlook for agencies in 2021 is promising. In a survey conducted by CallRail, 88% of the agencies were satisfied with their financial health while only 3% were not.
Dale Powell, who is the managing director of Atomic Marketing, said that call tracking…

Call Analytics Platforms Use Advances in Machine Learning to Expand Their Utilities

Call analytics platforms are dependent on the ability to track call data. Marketers use these platforms to track online and offline leads. Over the past few years, advances in machine learning and AI have provided more sophisticated applications to provide rich data from a growing incoming call volume. These sophistications include;
1. Personalized Lead Routing–
By using machine learning, the platforms can route and score calls based on several factors including demographics, call source, purchase history, and intent.
2. Sales Rep Development and Coaching
Most …

An SEO Guide to Google Ranking Factors

Looking to rank your page on every SERPs? Here’s a guide to help you get your page on the top page.

Backlinks– Backlinks remain one of Google’s top-ranking factors. Try borrowing backlink ideas from search competition. It’s also notable that some Google patents say that traffic and freshness can be important backlink metrics.
Semantic Saturation– Analyze your search competitor’s top-ranking pages and create a benchmark from it using semantic …