Month: June 2021

Digital Marketing Updates: Microsoft Ads Integration and New Pega Products

By Karen Rankin 3 years ago

For our Digital Genie Today, we will talk about Pega and the rise of Microsoft Ads.
Pega has now attempted to simplify its UX for business customers using its CRM. They have also announced new products like the Pega Infinity platform, as well as low-code capabilities that empower citizen developers to design app UIs. The only fear about this development is the abrupt increase of apps, systems, and processes in the market.
Meanwhile, advertisers can now bring the customer segments to Microsoft Ads through a new integration with Dynamic 365. This integration can help them target their customer segments through customer match….

The Benefits of Leveraging Customer Content

By Karen Rankin 3 years ago

User-generated content (UGC) to drive brand awareness and conversions isn’t an alien tactic in digital marketing. Yet, it is finding new levels that can generate more success in the industry during the pandemic. Thus, it is highly appropriate to give this content type leverage to observe more leads and do more business in the market.
Calego’s President, David Rapps, said that UGC has helped them understand how their iFLY luggage and accessories perform in the market. Through collecting ratings and reviews …

Live or Virtual: The Future of Marketing Events

By Karen Rankin 3 years ago

While the hopes of having live events are coming back once again, virtual environments will remain in style for future conventions. The only big question now is whether these two will have the same impact, especially on the financial aspect of these businesses.
In their book “Reinventing Live”, Denzil Rankine and Marco Giberti’s have a comprehensive analysis of what has, is, and will become the future of events. They say that events will be hybrid – a combo of live and virtual events. They have observed how some events work well online while others may require one-to-one sessions.
Although live events won’t be …

Digital Marketing Agencies’ Outlook for 2021: A Bright Future Ahead

By Karen Rankin 3 years ago

2020 came with so many changes that affected many industries and digital marketing agencies were not left behind. When the pandemic hit and businesses were forced to shut down, 66% of marketing agencies reported a decrease in their revenue. A call data report by CallRail also showed a 29% decrease in call volume in the advertising and marketing industries.
Besides, the financial outlook for agencies in 2021 is promising. In a survey conducted by CallRail, 88% of the agencies were satisfied with their financial health while only 3% were not.
Dale Powell, who is the managing director of Atomic Marketing, said that call tracking…

Call Analytics Platforms Use Advances in Machine Learning to Expand Their Utilities

By Karen Rankin 3 years ago

Call analytics platforms are dependent on the ability to track call data. Marketers use these platforms to track online and offline leads. Over the past few years, advances in machine learning and AI have provided more sophisticated applications to provide rich data from a growing incoming call volume. These sophistications include;
1. Personalized Lead Routing–
By using machine learning, the platforms can route and score calls based on several factors including demographics, call source, purchase history, and intent.
2. Sales Rep Development and Coaching
Most …

An SEO Guide to Google Ranking Factors

By Karen Rankin 3 years ago

Looking to rank your page on every SERPs? Here’s a guide to help you get your page on the top page.

Backlinks– Backlinks remain one of Google’s top-ranking factors. Try borrowing backlink ideas from search competition. It’s also notable that some Google patents say that traffic and freshness can be important backlink metrics.
Semantic Saturation– Analyze your search competitor’s top-ranking pages and create a benchmark from it using semantic …

Six Major Updates in Google’s Algorithms

By Karen Rankin 3 years ago

Google has claimed a lot of major algorithm changes in the past few years. Several of these are deemed important to discover which snippets to feature and which pages to rank first. So, let us take a look at six of the most critical changes in Google search algorithms.

Panda – This update has been incorporated permanently into Google’s core algorithm and, with its frequent update rollouts, has made penalties and recoveries happen faster.
Penguin – As the …

SEO in 2020: A Year in Review

By Karen Rankin 3 years ago

2020 was a tough year because of the pandemic. Search engines have just released major updates in their algorithms that have been pretty helpful in focusing on the most relevant searches. While all these are forced to cater to the increased traffic during long periods of lockdown, it is becoming more relevant to the needs of the so-called “new normal” activities – online shopping, vlogging, digital marketing, etc.
So, what did SEO look like in 2020?

Bidirectional Encoder Representations from Transformers (BERT) has now powered almost all English-language queries.
…