Analytics

CRM Advertising Strategies for an International Company

By Karen Rankin 3 years ago

Technology has changed the world at a breathtaking pace. Everything has changed – including the way companies do business. The internet has helped bring the world closer than ever so that national and international firms can compete on the same level.
However, there’s one thing that can help boost your company’s marketing performance unlike anything else – CRM. CRM is short for customer relationship management, and it includes any tool, technology, strategy, or technique a business venture adopts to acquire, engage, and retain customers. In short, CRM is all about how businesses manage customer relationships …

Digital Marketing Agencies’ Outlook for 2021: A Bright Future Ahead

By Karen Rankin 3 years ago

2020 came with so many changes that affected many industries and digital marketing agencies were not left behind. When the pandemic hit and businesses were forced to shut down, 66% of marketing agencies reported a decrease in their revenue. A call data report by CallRail also showed a 29% decrease in call volume in the advertising and marketing industries.
Besides, the financial outlook for agencies in 2021 is promising. In a survey conducted by CallRail, 88% of the agencies were satisfied with their financial health while only 3% were not.
Dale Powell, who is the managing director of Atomic Marketing, said that call tracking…

Call Analytics Platforms Use Advances in Machine Learning to Expand Their Utilities

By Karen Rankin 3 years ago

Call analytics platforms are dependent on the ability to track call data. Marketers use these platforms to track online and offline leads. Over the past few years, advances in machine learning and AI have provided more sophisticated applications to provide rich data from a growing incoming call volume. These sophistications include;
1. Personalized Lead Routing–
By using machine learning, the platforms can route and score calls based on several factors including demographics, call source, purchase history, and intent.
2. Sales Rep Development and Coaching
Most …

Identity Resolution Spend Can Reach $2.6 Billion in 2022

By Karen Rankin 3 years ago

Winterberry Group forecasted US Marketers to spend $2.6 billion by 2022 on identity resolution programs, which is a 188% over-four-year cumulative increase. This investment underlines the importance of identity programs in customer experience and people-based initiatives in marketing.
Based on the Forrester Consulting projections, improving identity resolution comes with tons of benefits for digital marketers, including improved analytics …