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Digital Marketing Updates: Microsoft Ads Integration and New Pega Products

For our Digital Genie Today, we will talk about Pega and the rise of Microsoft Ads.
Pega has now attempted to simplify its UX for business customers using its CRM. They have also announced new products like the Pega Infinity platform, as well as low-code capabilities that empower citizen developers to design app UIs. The only fear about this development is the abrupt increase of apps, systems, and processes in the market.
Meanwhile, advertisers can now bring the customer segments to Microsoft Ads through a new integration with Dynamic 365. This integration can help them target their customer segments through customer match….

The Benefits of Leveraging Customer Content

User-generated content (UGC) to drive brand awareness and conversions isn’t an alien tactic in digital marketing. Yet, it is finding new levels that can generate more success in the industry during the pandemic. Thus, it is highly appropriate to give this content type leverage to observe more leads and do more business in the market.
Calego’s President, David Rapps, said that UGC has helped them understand how their iFLY luggage and accessories perform in the market. Through collecting ratings and reviews …

Live or Virtual: The Future of Marketing Events

While the hopes of having live events are coming back once again, virtual environments will remain in style for future conventions. The only big question now is whether these two will have the same impact, especially on the financial aspect of these businesses.
In their book “Reinventing Live”, Denzil Rankine and Marco Giberti’s have a comprehensive analysis of what has, is, and will become the future of events. They say that events will be hybrid – a combo of live and virtual events. They have observed how some events work well online while others may require one-to-one sessions.
Although live events won’t be …