Karen Rankin

Live or Virtual: The Future of Marketing Events

While the hopes of having live events are coming back once again, virtual environments will remain in style for future conventions. The only big question now is whether these two will have the same impact, especially on the financial aspect of these businesses.
In their book “Reinventing Live”, Denzil Rankine and Marco Giberti’s have a comprehensive analysis of what has, is, and will become the future of events. They say that events will be hybrid – a combo of live and virtual events. They have observed how some events work well online while others may require one-to-one sessions.
Although live events won’t be …

Digital Marketing Agencies’ Outlook for 2021: A Bright Future Ahead

2020 came with so many changes that affected many industries and digital marketing agencies were not left behind. When the pandemic hit and businesses were forced to shut down, 66% of marketing agencies reported a decrease in their revenue. A call data report by CallRail also showed a 29% decrease in call volume in the advertising and marketing industries.
Besides, the financial outlook for agencies in 2021 is promising. In a survey conducted by CallRail, 88% of the agencies were satisfied with their financial health while only 3% were not.
Dale Powell, who is the managing director of Atomic Marketing, said that call tracking…

Call Analytics Platforms Use Advances in Machine Learning to Expand Their Utilities

Call analytics platforms are dependent on the ability to track call data. Marketers use these platforms to track online and offline leads. Over the past few years, advances in machine learning and AI have provided more sophisticated applications to provide rich data from a growing incoming call volume. These sophistications include;
1. Personalized Lead Routing–
By using machine learning, the platforms can route and score calls based on several factors including demographics, call source, purchase history, and intent.
2. Sales Rep Development and Coaching
Most …

An SEO Guide to Google Ranking Factors

Looking to rank your page on every SERPs? Here’s a guide to help you get your page on the top page.

Backlinks– Backlinks remain one of Google’s top-ranking factors. Try borrowing backlink ideas from search competition. It’s also notable that some Google patents say that traffic and freshness can be important backlink metrics.
Semantic Saturation– Analyze your search competitor’s top-ranking pages and create a benchmark from it using semantic …

Six Major Updates in Google’s Algorithms

Google has claimed a lot of major algorithm changes in the past few years. Several of these are deemed important to discover which snippets to feature and which pages to rank first. So, let us take a look at six of the most critical changes in Google search algorithms.

Panda – This update has been incorporated permanently into Google’s core algorithm and, with its frequent update rollouts, has made penalties and recoveries happen faster.
Penguin – As the …

SEO in 2020: A Year in Review

2020 was a tough year because of the pandemic. Search engines have just released major updates in their algorithms that have been pretty helpful in focusing on the most relevant searches. While all these are forced to cater to the increased traffic during long periods of lockdown, it is becoming more relevant to the needs of the so-called “new normal” activities – online shopping, vlogging, digital marketing, etc.
So, what did SEO look like in 2020?

Bidirectional Encoder Representations from Transformers (BERT) has now powered almost all English-language queries.

Identity Resolution Spend Can Reach $2.6 Billion in 2022

Winterberry Group forecasted US Marketers to spend $2.6 billion by 2022 on identity resolution programs, which is a 188% over-four-year cumulative increase. This investment underlines the importance of identity programs in customer experience and people-based initiatives in marketing.
Based on the Forrester Consulting projections, improving identity resolution comes with tons of benefits for digital marketers, including improved analytics …

A Reflection on Mark Zuckerberg’s “The Future is Private.”

In a developers and entrepreneur’s convention, Facebook CEO Mark Zuckerberg addressed the crowd with a single line on the projector: The Future is Private.
But how is that possible and coming from the CEO of a social media company that has been linked to multiple privacy leaks in the past few years? Most people are anxious to know how Cambridge Analytica harvested Facebook personal information to build voter profiles used during Trump’s presidential campaign?
Zuckerberg admits that Facebook hasn’t got the strongest reputation when it comes to privacy. It has been noted that the Federal Trade Commission has issued …

Instagram Business Users are Being Targeted Through Phishing Campaigns

A phishing site targeting Instagram business users has recently surfaced online. Scammers have developed a method where they lure customers into giving their Instagram credentials in exchange for an online business verification badge.
The phishing campaigns are becoming rampant despite the anti-hacking security measures taken by Instagram. To perform the scam successfully, the scammers need access to your email account or mobile number.
They usually guise this phishing site with the domain “instagramforbusiness[.]infor”. The scammers then ask users to fill out several forms that and ask for their email …

Why Customer Service via Social Media Platforms is Helpful for Ecommerce Business

The power of social media is incredibly massive and reaches about 75% of the online population. Typically, social media is a haven for buyers to find better choices and sellers to offer products. Thus, your company can get a good boost in sales and market trust through effective social media customer service. Here is why.
1.Every Customer Expects It
If you offer services through social media, then you should know that your customers expect to receive customer service. Most online customers expect follow-up…