Call Analytics Platforms Use Advances in Machine Learning to Expand Their Utilities
Call analytics platforms are dependent on the ability to track call data. Marketers use these platforms to track online and offline leads. Over the past few years, advances in machine learning and AI have provided more sophisticated applications to provide rich data from a growing incoming call volume. These sophistications include;
1. Personalized Lead Routing–
By using machine learning, the platforms can route and score calls based on several factors including demographics, call source, purchase history, and intent.
2. Sales Rep Development and Coaching