AdTech San Francisco: News From The Exhibit Hall
The GenieKnows.com sales and marketing teams returned to one of our favourite venues this week; AdTech San Francisco. The Moscone Center is a bustling and busy spot – stop by booth number 1427 and chat with the GenieKnows crew!
This is one of the Internet’s leading industry conferences which attracts thousands of attendees including many top Internet companies such as Google, Yahoo!, Microsoft, and LinkedIn as well as leading advertisers.
A big shift we are seeing at the 2011 AdTech event is the emergence of the social media sector as the next ‘big thing’. We had previously seen paid search leading the way at this event in previous years, but it now seems that the groundswell of service companies pushing their social media products are leading the way. The social media service sector was, of course, buoyed by the recent sale of Canada’s Radian6 to SalesForce.com for a whooping $326M
In other news from this years AdTech, the Bing and Yahoo teams are upbeat on the integration of their respective search Ad platforms; Microsoft Ad Center and Yahoo Search Marketing, with Bing happily proclaiming that they’ve hit 30% of search market share in the US
The GenieKnows sales and marketing team continue to promote their pay-per-click search marketing solution products for advertisers and publishers. GenieKnows also recently re-launched its content network of websites (such as GKbusiness.com) and are continuing to service users with thought provoking and newsworthy content across a wide range of verticals.
Mark Harper is VP Marketing & Content at GenieKnows Inc., a private online marketing company based in Halifax Nova Scotia, Canada offering Pay-Per-Click, Display and Local Searchmarketing services.