Halifax, Nova Scotia (April 18, 2008) - When Stephen Noton (Director of Search Engine Optimization with GenieKnows.com) registered himself and his 2008 smart car into the ‘One Lap of America’ race, he didn’t plan on telling anyone.
“I have always be involved in cars and racing and the Cannonball was something that I wanted to do for many years,” said Noton from the company offices in Halifax, Nova Scotia.
It wasn't until he requested time off work that colleagues became aware of the event and Stephen’s involvement. News spread quickly around the office that Stephen was looking for a co-driver for the race. “There was an immediate buzz when the guys at work found out I was looking for a co-driver,” and Tony Abou-Assaleh (Director of Research at GenieKnows.com) quickly volunteered.
With two of their key employees involved in the event, it was hard for company executives to ignore the enthusiasm. “Once we understood the history, culture and nature of the ‘Cannonball One Lap of America’ race, we immediately saw the potential of promoting our new Local Search Engine,” said Barbara Miller Manning, President and CEO of GenieKnows.com. “Having Stephen involved in this event, and entering his smart car, really tied in well with our corporate mantra of "the little engine that could," said Manning.
“GenieKnows.com wanted to bring the local and community aspect to the One Lap of America event and decided to help start the OneLapper.com community website,” said Noton. This is a site where ‘One Lappers’ can get hosted blogs, upload their One Lap videos and photos and interact with the worldwide web community via this "Web 2.0" platform.
GenieKnows.com is a technology provider servicing millions of search engine users monthly via its focused web-search portals like GenieKnows Local, Games & Health. “This is a perfect way to showcase the GenieKnows Local search product to the One Lappers as a way to search, map and find services during this year’s event.”
The GenieKnows Local search team will be setting up special entry web pages for each of the venues during the 8-day event, which will give participants the quickest way to find that repair shop, gas station, or even the track if they get lost!
Stephen Noton’s 451 smart fortwo, with an engine size of 999cc, is the smallest entry in this year’s event and just like GenieKnows.com, it is the little engine that could. Follow the race online at http://www.onelapper.com and search like a local at GenieKnows Local http://local.genieknows.com
About GenieKnows.com
GenieKnows connects search technology, community and content by developing niche-specific portals tailored for distinct searching communities, delivering a focused, useful and rewarding search experience. GenieKnows also empowers a broad distribution network for advertisers, helping businesses connect with consumers and grow their bottom line by conveying meaningful, revenue-generating search results. As the world enters a dynamic new era in Internet technology and online marketing, GenieKnows' industry-leading search technology continues to provide innovative products and solutions to meet the ever-changing needs of the IT industry.
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For more information or to arrange an interview with a GenieKnows.com spokesperson, please contact:
Mark Harper, IT Interactive Services, Inc.
Tel. 902.431.4847 ext.111
Fax. 902.431.4848
Email. Media@GenieKnows.com